Blog

Ideas on design and branding

Notes, thoughts and practical guides on visual identity, branding and design — drawn from my experience working with real brands.

What being visually consistent actually means, and why it's not about limiting creativity.

The process behind a finished logo: how I think, research and decide before ever opening Illustrator.

Five concrete signs to honestly assess where your brand stands today.

The signs that show your brand needs a refresh — and how to tell them apart from a simple urge to change.

Does your brand need a change?

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